Forbes Magazine on Primal Quest

Tuesday, June 27, 2006
Even Forbes Magazine is jumping on the Primal Quest bandwagon this week, offering up this story about the race, and how it can be a microcosm for studying how people think, work together, and lead one another. Interesting stuff, even if it looks at the race from more of a business perspective. It's something worth reading, as you wait for the leaderboard to update with the latest results.